Sometimes companies are lucky in choosing the right person to sponsor at the right time.
Land Rover (a car manufacturer of 4X4s) supported Zara Philips, who won the World Champion 3 day eventing (horse jumping) competition. The other thing about Ms Philips is that she won the BBC sports personality of the year. One final thing – she is the Queen’s granddaughter. Now that is a sure way of attracting a lot of publicity.
A company could have all this good fortune and still screw-up its advertising. Land Rover (bravely in my view) came up with this ad. Miss Philips sits in a long mud-splattered Roberto Cavalli dress with a plunging neckline under the headline "Beautifully Poised". A great bit of age neutral advertising.
Geen opmerkingen:
Een reactie posten